In the South India Planet Fashion Franchisee meet conducted here at Bengaluru, Planet Fashion Chavakkad from Kerala was awarded the “Best new showroom”. In the event, Chavakkad Store in-charge Nahas V Nasar, received the award from Madura Fashion and Lifestyle Company MD Mr. Narendran. It is notable that Chavakkad Branch has achieved this remarkable feat within 6 months of its opening. Planet Fashion is a key player in the fashion and lifestyle scenario in India now.
Planet Fashion is a Retail store giant, an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle. It is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, attitude, luxury and comfort.
It also includes India’s first fast-fashion youth brand, People ; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India’s largest premium international brand retailer, The Collective; and the British fashion icon, Hackett London’s mono-brand retail in India.
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.
Madura Fashion and Lifestyle reaches its customers through an exclusive network of approx. 2000+ stores (as on 31 Dec 2016), Covering 3.05 Million Square feet of retail space, and is present in more than 3,800 premium multi brand stores and 490+ departmental stores.
This is where Planet Fashion Chavakkad Branch stands apart. With their innovative thinking and dedicated social media campaigns, they managed to reach their customer base effectively and creative a regular and loyal fan base from a comparatively small town on the sides of NH 17. Chavakkad branch took extra efforts to communicate with their customers regarding every offer, stock availability of their huge multi brand collection and other promotional campaigns, and this has really gone down well in impressing the market.
Chavakkad Store in-charge Nahas V Nasar is the son of renowned business man V Nasar HS. He, and his super dedicated team deserves a good round of applause for this great achievement. We hope they keep up their good work and be an example to many others.
Their Facebook Link is given below
Reporting From IBL, Bengaluru